MacInnis also emphasized that the publishers will be using Habitat to create “next-gen digital products,’ not simply converting print texts into a new digital format.While using Habitat to create digital-first multimedia-enabled educational content, the publishers will also make use of Inkling’s Content Display Platform, a technology developed in partnership with Google that allows Inkling to structure Habitat multimedia content so that it shows up in Google searches, allowing consumers to click through on those links directly into the desired online content and purchase it directly in whole or in chapters or even smaller “chunks”-and all the content’s multimedia features-video, sound, animation and interactivity-work in the online version. Macinnis said Inkling has a staff of about 110 employees and that it is “growing.” The company also announced the hiring of Gus Gostyla, former head of business development at Flipboard, who has been named v-p of business development Hema Padhu, previously v-p of marketing at ModCloth, has been named v-p of marketing and Stephanie Panier, previously with Google and GoodData, has been named v-p of finance and operations. No more shipping CDS, no ink and paper, they don’t start in InDesign, you start with Habitat-you can also output to print-the value chain is changing,” MacIness said. “Publishers are transitioning to creating content in digital formats first rather than in print. Although both publishers have been working with Inkling to convert some of their content using Habitat, the new multi-year agreements mean the publishers “are licensing the software as cornerpiece of a digital-first authoring platform,” said Inkling CEO Matt MacInnis during a phone interview. Pearson and Elsevier have signed on to use Inkling’s Habitat, a multimedia authoring tool that allows the creation of media-enriched content distributable through a variety of online channels, as their primary platform for creating digital-first educational content. Inkling also announced the hiring of three new executives to direct its marketing, business development and finance and operations activities. In addition, the company has secured $16 million in series C funding from Sequoia Capital’s Growth Fund and additional funding from its other investors. Inkling, a software platform specializing in creating multimedia e-books for the iPad, has reached major agreements with Pearson and Elsevier to create “next generation,” digital educational content using its Habitat authoring tool.
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